DevHawk is the new home of Fraction's AI Software Factory · Read the announcement →
ABOUT DEVHAWK

A senior team that has shipped software across dozens of industries.

DevHawk is a team of founders and senior engineers who have built, scaled, and exited software companies of their own. We've shipped software across dozens of industries, from SaaS to sectors far beyond it, with our deepest roots in wealth management and fintech.

Meet the team ↓
Praveen Ghanta Jeffery Baker Alyssia Maluda

Founders onlineSenior operators behind every agent

OUR EXPERTISE

Operators first. Engineers second. Consultants never.

We're operators first. DevHawk was founded by Praveen Ghanta, who has started five companies and exited more than once, including HiddenLevers, which he built from an idea to a nine-figure acquisition by Orion. The rest of the team comes from the same place: people who have built, scaled, and shipped real software. So when we look at yours, we aren't reading from a consultant's checklist. We've made the same calls you're making.

That depth runs across dozens of industries. Our roots are deepest in wealth management and fintech, where we've shipped advisor portals, compliance tools, and portfolio analytics for firms that can't afford to get software wrong. We've also built in healthtech, proptech, logistics, legal, home services, and well beyond.

We build on the best AI models available and put them to work, rather than trying to out-build the labs. And we work with the team you already have, onshore or offshore, at any level.

FROM FRACTION TO DEVHAWK

Same company. Same team. Bigger engine.

We started in 2022 as Fraction, with one mission: give companies serious engineering without the cost and overhead of building a team. Under that name, we served 175+ companies across dozens of industries.

That mission hasn't changed. The way we deliver it has. As AI reshaped what a small team can do, we rebuilt the model around senior engineers directing a suite of specialist AI agents, and became DevHawk. Same company, same team, same mission, with a much bigger engine.

TRACK RECORD

20+ years of building and shipping.

CEO and Co-founder Praveen Ghanta, started as a developer – 5 companies and a few exits later, he built DevHawk to bring 20 years of software and product development expertise to the AI era.

Early
2000s

A fractional developer.

Praveen takes on consulting projects alongside full-time roles.

2000

SmartWorkGroups.

Praveen founds and sells to Intralinks in the dot-com era.

2010

2021

HiddenLevers.

Built from inception to a nine-figure acquisition by Orion. Now Orion Risk, serving thousands of financial advisors managing over $600B.

2022

Fraction.

Senior US engineering for companies at a fraction of the cost of hiring. 175+ companies served across dozens of industries.

2026

DevHawk.

The AI Software Factory. Same team, sharper tools: a suite of AI agents that build, run, and evolve software, run by us or by you.

Now
THE TEAM

Meet the team.

Praveen Ghanta
Praveen Ghanta
Cofounder & CEO

A founder for life, Praveen has started five companies and exited more than once over 20+ years in software. He built HiddenLevers (now Orion Risk) from inception to a nine-figure acquisition, and earlier founded and sold SmartWorkGroups to Intralinks. He leads DevHawk and personally runs every AI Audit.

Jeffery Baker
Jeffery Baker
Cofounder & Head of Sales

With a background in sales and business development, Jeff saw firsthand how wasteful outsourced development could be, and helped build a better model. He leads how DevHawk works with new clients. (Also has great taste in sweaters.)

Alyssia Maluda
Alyssia Maluda
Cofounder & Head of Operations

Between the World Bank and managing the product team at HiddenLevers, Alyssia knows complex projects. She runs DevHawk's day-to-day operations and keeps client engagements on track. She's the glue that holds it together.

Jeremy King
Jeremy King
Chief Technology Officer

Jeremy specializes in technical strategy and enterprise architecture, with leadership roles at NetJets and Click4Care and consulting work building cloud-native platforms and DevOps pipelines. He directs the technical side of the factory. Based in Columbus, Ohio.

Ali Murphy
Ali Murphy
Chief Marketing Officer

Global VP in travel turned SaaS/AI-focused CMO, leading growth and brand across industries. A builder and founder herself, she drives growth through human-centered storytelling, rapid experimentation, and AI-native systems that scale.

Zahra Ladiwala
Zahra Ladiwala
Head of Agentic Relations

Employee #1 at DevHawk, Zahra has been on the ground floor of building an agentic software delivery firm. A former founder herself, she works at the intersection of go-to-market, client relationships, and how software actually gets built in the AI era.

Austin Brock
Austin Brock
Business Development Engineer

Austin blends technical skill with business impact, with experience at Exchange, Macy's, and the University of Georgia across front-end, mobile architecture, and delivery. Based in Atlanta.

Paul Nichols
Paul Nichols
Developer

Paul brings over 20 years of professional software development and management experience to DevHawk, including a Master's Degree in Electrical & Computer Engineering from Georgia Tech. Based in Atlanta and founder of Nichols Technical Consulting, Paul's recent focus has centered on AI-driven solutions and scalable SaaS architecture.

Raheel Patel
Raheel Patel
Developer

Raheel is a tech entrepreneur and developer on the DevHawk team, with a background at the Georgia Micro Enterprise Network and an education from Babson College. Based in the Atlanta area, he delivers across multiple client engagements including wealth-management and advisory platforms.

Gerald Carter
Gerald Carter
Developer

Gerald is a developer on the DevHawk team and founder of Prelabel.ai, recognized as a Top Voice in AI. Based in the Atlanta area, he brings an entrepreneurial, AI-forward perspective to client delivery, and has quickly made an impact since onboarding onto new client work.

Let's build something.

Whether we run your software or you run the agents yourself, you're working with a team that has built, shipped, and scaled across dozens of industries. Tell us what you're working on and we'll show you where we'd start.

Book a call →