DevHawk Origin Story

A candid look back at the “8-week sprints” at AT&T that exposed the illusion of productivity—and how DevHawk was born from the need to track real work, not just time.

October 30, 2025

DevHawk Origin Story: Oh, the days of 8 week sprint cycles at AT&T... perhaps 3 weeks of which was work!

I was at AT&T as a contractor for a couple of years, helping automate some of their broadband internet diagnostics systems.

This was AT&T Management's view of a sprint:

  • 1 week of planning / architecture
  • 4-5 weeks of development, with 2-3x / week check-ins by project managers
  • 1 week of integration work to bring all the code together
  • 1-2 week of testing/fix feedback loop, and then deploy

And this was Developers' view of a sprint (the reality on my team):

  • 1 week of trying not to fall asleep through a week of planning
  • 4 weeks of trading stocks, playing fantasy sports, or showing up an hour a day (all real examples!)
  • Just tell the PMs we're making progress, offer vague updates
  • 2 weeks of actual writing code
  • 1 week of testing/fix feedback loop, and then deploy

It's probably not this bad most places, but I know this resonates - because I still see signs of this behavior today!

Time tracking fixes exactly 0% of this.

You have to track real productivity, and PMs need help getting devs past real blockers, or if they're pulling an AT&T, just spurring them to work!

Can an agentic project manager help? We're starting to see the results...!

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